
31.05.2012 / Slowear News
A Slow Decalogue
Although we live in a fast era, the Slow movement seems to be gradually catching on, and we are definitely a part of it. Reasserting the principle that the best things in life are worth taking time over is the main idea behind everything slow, yet the Slowear approach doesn’t simply mean taking it easy.
It means taking the time to do things properly and caring for quality, sustainability and committment. Here are ten points that might help you understand exactly what we mean.
1. Stick to what you are good at, and be very good at it.
At the heart of our work is specialisation: we do only what we’re truly expert in.
2. Research and innovation matter. A lot.
Choosing the most innovative fabric and the best design is essential.
3. Style beats fashion.
Our pieces are durable and designed with the aim of transcending fleeting trends and the throwaway culture.4. Quality before speed.
How can you make something good when you make it too fast?
5. A really fair deal.
Our prices reflect our respect for the people we work with and for our customers.
6. Always understate.
We just don’t like to show off. Our elegance is laid back and unostentatious.
7. It’s all about the details.
We’re obsessed with those apparently small things that make the real difference.
8. Know what you wear.
Everything we do is under the sun, from raw materials to the final product. No tricks.
9. Pick, mix, match and make.
We’ve got everything you need to make your own style. Real luxury is in being able to create your total look by mixing & matching.
10. Take the time, enjoy what you do.
And enjoy Slowear.
Taken from: Slowear, taking the time to do it right, produced by Wallpaper Bespoke
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