05.06.2012 / Food & Leisure
Temporary stays
We’ve seen pop-up shops and pop-up restaurants, but what about pop-up hotels? Lately, fleetingness has burst into the worlds of food and retail, partly as an experimental attitude and partly as a marketing strategy. Yet, nobody had thought of extending the idea to a ‘permanent’ business like the hotel industry.
Nobody except the Design Hotels Group, which made 85 cabanas ‘pop up’ along a virgin beach in Tulum, Mexico, in December 2011. In collaboration with Berlin-based agency Mamapapacola, the 5-months-long Papaya Playa Project became a sort of community for hosts seeking for reconnection with nature and within themselves, enriched by informally stylish interiors.
Following on from that success, Design Hotels has just launched another pop-up project in Mykonos, Greece, with 34 rooms located just 300 meters from the beach .
The new temporary hotel (which has no end date in sight yet) is called San Giorgio and it has been designed with the aim of recreating the atmosphere of a friend’s house: huge and minimalist rooms scattered with local artifacts, whitewashed exteriors and natural colours. In other words, San Giorgio is a quiet sanctuary just a stone’s throw from the euphoric energy of a Greek island which is famed for its hectic nightlife. The property also houses a restaurant which serves dishes made with strictly organic ingredients.
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