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27.12.2011

Anti-design hotel

public

Less exclusive and more inclusive. That’s the best definition for the boutique hotel of the …

Less exclusive and more inclusive. That’s the best definition for the boutique hotel of the Third Millennium. At least according to the man who coined the term “boutique hotel” back in the Eighties, Ian Schrager, the founder of Morgan Hotels.

 

And Ian Schrager is also the man behind Public, the new “anti-design” hotel brand, setting itself against everything too slick and flashy in the hotel industry.

 

The project aims at going back to simplicity, authenticity and essentiality. In other words, a personalized and empathic hospitality carried out through great services at a tremendous value.

Services such as free wifi in all rooms, a library, customizable mini-bars, computer stations and a screening room for private screenings, video installations, poetry readings  – all of which can be found in the first hotel of the group, Public Chicago, designed by Anda Andrei, the creator of  the “Morgan style”.

 

And it’s probably not just by chance that Public Chicago opened inside the old Ambassador East, one of the most exclusive hotels ever – so exclusive that Phil Collins was once refused entry for not wearing a jacket…

 

From now on, things are bound to be quite different, in there!

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