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30.05.2011

Slowear 2.0

slowear_2_0

Contents, images and technology: Slowear’s new website is live.   The whole world of Slowear …

Contents, images and technology: Slowear’s new website is live.

 

The whole world of Slowear in a single versatile and flexible display, designed to suit any kind of screen and device, from computers to tablets, from smartphones to video projectors.

 

Slowear’s brand new website is a huge container of images and words communicating with immediacy and effectiveness and staking everything on content: the daily news in the Journal section, the collections, the latest information on the stores and the brands.

 

Everything comes in four languages – English, Italian, French and Japanese – to share the updates with our friends and clients from all over the world, thus turning Slowear into a real community where everyone can take part by commenting, suggesting and contributing with news and articles.

 

Behind the look of it all is technology – a technology that looks forward to the future and gives up the ubiquitous Adobe Flash to dare something different: the website has been entirely developed with HTML5, the new markup language that will probably become standard in the next few years – its main assets being the lightness, the openness and a total compatibility with any internet-connected device, from smartphones to computers and tablets.

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