The city is a game

YEAR 2011

The city is a game

Is there anything less exciting than planning your journey with the classic travel guide? …

Is there anything less exciting than planning your journey with the classic travel guide?

You keep reading those long paragraphs about history, art and architecture and they all seem so pointless when you can’t experience them directly.

But what if your guide turned into some sort of adventure? What if every single piece of information had to be gained by solving riddles and building your own path through the city to plunge into it?
That’s exactly what the guys at WHAIWHAI have been picturing and turning into reality.

The result is a collection of non-conventional travel guides featuring coded stories that you can keep reading only after solving misteries via sms from any cell phone… And since each city has its own character, every guide tells a different story.

The latest town to go under the “WHAIWHAI treatment” is New York City, told through forty stories about forty fascinating places in Manhattan, and launched along with a free iPhone app that makes the experience more social allowing players to exchange messages with friends and see how many steps they have solved.

Links

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YEAR 2011