There is nothing more "instagrammed" than food. It is colorful, within everyone's reach, and awakens shared pleasures.
Without getting to the absurdity of 2018, when the most “heartfelt” photo of the year was an uncooked egg (56 million likes), food is always at the top of social trends. There are those who have built a career there and those who, more modestly, seek some consensus with more or less revisited grandmother's recipes. Among food, there is an extremely popular subset, namely that of cakes. And in that domain, there are four undisputed queens. Their secret? The taste, but above all the color.
Cream tart
You don't need to taste it to understand why it makes for such a great photo subject. This cake based on puff pastry and mascarpone is all about aesthetics. For decoration, free space to the imagination with fruit, meringues, edible flowers, macarons and sugar puppets: in short, the triumph of kitsch. Which always attracts likes on social media.