Editorial
Sustainable Grooming

By producing organic, biodynamic and sustainable beauty products, Oway has paved the way for a more responsible grooming industry
racing the origins of a cosmetic product and learning about how it is made is no easy task, but Oway – short for Organic Way - has made traceability and transparency its two distinctive features, the ones that define its own identity. Everything can be traced back to Bologna, or rather to the Bolognese hills: here, Oway has established its Ortofficina, a 50,000 square meter field where it grows the officinal plants from which its zero-mile oils and plant extracts are made and turned into beauty products.

An Organic Way product does not arise from market research, but from values such as respect for the soil, for the planet and for the people, which urged the company to opt for biodynamic and organic ingredients, fair trade phyto-active exctracts, recyclable containers and safe green chemistry principles in the first place.
