The innovative and experimental soul of Zanone as seen through the eyes of one of the most unique contemporary photographers
anone is a knitwear brand whose trademark is an accurate design and an innovative character in terms of shapes and yarns. For its latest campaign, the brand collaborated with a creative personality who shares the same attitude: Mr. Todd Selby, the eclectic Californian photographer, director, author and illustrator who considers change vital in order to grow as an artist. His 2008 project The Selby, offers an insider’s view of creative individuals in their personal spaces with an artist’s eye for detail. That was just the starting point of a career marked by uninterrupted creative evolution – a philosophy that is also part of Zanone’s identity in the form of aan inborn bent towards research and experimentation.
We had a chat with Todd to learn more about his personality and inspirations.
Your official bio mentions a bunch of very diverse work experiences, including ‘Japanese clothing designer'. Is this all true?
TS: Yes, I’ve done a lot of different jobs. I’ve dabbled in designing clothing. I sold quite a few different clothing lines in Japan, most often at United Arrows. These included a line of designer bandanas, and a project called American Royalty that was huge, a series of one of a kind T-shirts that you could never wash.
Theselby.com is a point of reference in the world of photography and art direction. Please tell us in a few words about your first steps into this world.
TS: The Selby.com started out as my personal art project. It was a way for me to communicate directly to people through my photography. Before I started the website I was relying on magazines so this totally changed the game for me creatively speaking.
How do you juggle your multiple talents and interests?
TS: I consider myself a really lucky person that I get to pursue my creative interests. I think as a creative person in order to keep growing you have to change, so it’s only natural to leverage my work in photography and extend it to filmmaking, books, drawing etc.
Whatever you create has a very intense and sensitive use of color.
TS: I think color is critical to my work. I’ve always been attracted to bright pastels and watercolors. I’m definitely not a minimalist!
How do you manage the balance between your creative approach - your signature - and the needs and requests of the companies you work for?
TS: I developed a work flow that has been really great for me. Often times I’m busy with commissioned work, but as soon as I’m done with those jobs I move on as quickly as possible to my personal work. I always have a huge list of things that I want to do in my own time so it’s always pretty busy.
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