The Instagram profile is a kaleidoscope of colors, although the presentation is quite unsettling: "Supplier of monochrome pencils in various designs and colors.
Used by students, art students, for painting, graphic design, costume design, carpet design, sewing, woodworking, stone cutting, dental plaster." It's probably just the difficulty of translating from Persian, but the charm of this shop cannot be fully defined.
Managed by Mohammad Rafieh, known to everyone as "Doctor Pencil", the store, overlooked by an incalculable number of pencils of all colors, catalogued and crammed in enviable order, is located in the Grand Bazaar of Tehran and is perhaps visited more by the curious public than by designers.
"This is my paradise," Rafieh said in an interview with State TV. "I was painting and I imagined how many other beautiful colors there are by combining them and how wonder it would be to have them all as pencils. Not all the boxes are complete, for example, the turquoise green, which is very beautiful, isn't easily found." An epiphany that led Rafieh to collect and then for thirty years sell pencils of every color. What's just as special is that he always knows exactly where to find the right item, in the right place, in the colorful maze of his spectacular shelves. His favorite colors? "Red, red and even more red, followed by green and orange."
PHOTO: https://www.instagram.com/medad_rafi/?hl=en