21 years of history, over 1,200 breweries and almost 7,500 different beers: the Italian craft beer market has evolved a lot since the birth of the first brewpubs - namely pubs producing their own beer – in the mid-Nineties.
These brewpubs grew into microbreweries, and with entrepreneurial spirit, started to sell throughout Italy and abroad, and joined the global craft beer bandwagon. Telling apart beers made by truly independent craft brewers from those made by large companiescan sometimes be tricky.
Yet when it comes to 32 via dei Birrai, all doubts seem to dissolve: this microbrewery from Treviso puts such meticulous attention to ingredients and productionthat it is the first Italian beer to earn the Slow Brewing Quality Seal. Slow Brewingis an international organization that works with the Technical University of Munich and the Italian Brewing Research Centre at the University of Perugia (CERB) to ensure the quality of raw materials through all production stages and set rigorous standards for hygiene requirements, environmentally friendly distribution methods while respecting the traditional manufacturing methods.
The story of 32began in 2006, when sales expert Loreno Michielin, engineer and homebrewing enthusiast Alessandro Zilli, and master brewer Fabiano Toffoli combined their passion and skill to create a craft beer with a unique character that would stand outin the already saturated Italian craft beer market.
Why the name 32 Via dei Birrai? "32 is the number corresponding to the beer production class according to the Nice international classification of goods and services", Loreno Michielin explains. "And via dei Birraiis a reference to a street in Brussels, rue Des Brasseurs, or brewers’ street”.
The three founders focused mainly on the relationship between taste and design: a set of unique flavors reinforced by unmistakable packaging and bottle design, topped off with their signature round 32sticker.