Where futuristic ski slopes rise up between rolling dunes, defying the scorching climate with state-of-the-art technologies and eco-sustainable solutions, and promising an unprecedented experience of luxury and adventure. With perhaps a few question marks.
At the heart of the futuristic NEOM project in Saudi Arabia lies Trojena, a destination that promises to amaze the whole world. Located about 50 kilometers from the Gulf of Aqaba coast, Trojena sprawls across an area of 60 square kilometers, at an altitude ranging from 1,500 to 2,600 meters. In a scorching desert setting, this locale offers an unprecedented alpine experience, with ski slopes that defy the region's climatic norms.
NEOM, an acronym meaning 'new future', is a visionary project announced by Saudi Crown Prince Mohammed bin Salman in October 2017. This ambitious development, with an estimated cost of $500 billion, is designed to transform a vast area in northwestern Saudi Arabia into a technologically advanced and sustainable region. NEOM will span an area of 26,500 square kilometers, crossing the Red Sea until it reaches Egypt and Jordan. The project includes the creation of smart cities, industrial areas, innovation centers, tourism, and much more, with a focus on renewable energy and cutting-edge technologies.
The surprise of finding ski slopes in an area famous for its high temperatures is one of Trojena's highlights. Thanks to a special microclimate that allows sub-zero winter temperatures, and state-of-the-art technologies for artificial snow production, Trojena boasts 36 kilometers of snow-capped slopes. This extraordinary feat transforms the desert into an alpine paradise, making it possible to ski in one of the world's hottest regions.
Its environmental impact and sustainability were evaluated with great care and attention. Trojena is designed to be an ecologically responsible destination, with extensive implementation of renewable energy and technologies with low environmental impact. Infrastructure is built following sustainability criteria, with the aim of minimizing its ecological footprint and promoting the conservation of its natural landscape. Despite the ambitious promises, there is a note of skepticism about the implementation of such projects.
Environmental issues and the economic feasibility of maintaining an alpine environment in a desert inevitably raise questions. Nevertheless, Trojena is the embodiment of a daring challenge and bold vision that could redefine the concept of tourism and livability in desert regions.