At Slowear we do not think of ourselves as a fashion brand. We are unbothered by fashion trends and instead celebrate refined, timeless style and sumptuous slow living.
A CONTEMPORARY CULTURE IN STYLE
We celebrate style and self expression as the ability to blend elegance with understatement.
In the true Italian tradition, we view the flair of originality not as something perfect and uniform, but a playful approach to fashion that makes each individual unique.
We design distinguished and elegant products, conceived with the love of creating beautiful things. High quality garments that become forms of cultural expression, far from homologations and temporary trends, destined to last a long time in the wardrobe and to accompany our connoisseurs in their daily passions.
A new clothing culture
AN EVOLVED PHILOSOPHY IN FASHION
We are the opposite of fast fashion. Against disposable we say durable; against quantity we say quality; against trends we say timeless.
We believe in a fashion-outside-of-fashion, in clothing you enjoy for longer, that transcends seasons and moves through them with contemporary style. We are the antithesis of what the fashion system offers today, making timelessness and a responsible, regenerative approach the Slowear signature.
A clothing culture that expresses a contemporary Italian lifestyle, rooted in an evolved philosophy of dressing based on quality garments, responsibility and a true commitment to good living.
A TRUE COMMITMENT TO GOOD LIVING
We aim to support our customers’ lifestyle and attitude, through distinctive products that make them feel refined and authentic.
We believe in clothing as a second skin, that lives with our customers and enriches their daily routine, their passions, and reflects their values with style and elegance.
We’re designed for companions who believe, as we do, in the joy of life.